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There seems to be a standing belief of consumers that because a product has been the most popular or is what a friend of their's has been using for a long time, it's the best possible option. This holds true for a lot of product categories. You tend to reach for a brand name that you've heard before, even if you've only ever heard the name or seen the label. This tendency can lead to a habit of buying a product you think is great, and you may be overpaying.

The sports supplement industry has evolved substantially last few years, and with that comes new products that can and should replace the "go to favorites" of many people. In this group of products is USN's Blue Lab 100% Whey Protein. 

Protein is protein right? Wrong. 

While many people will tell you any protein will work for you, that is far from the truth. If protein was a one size fits all there wouldn't be so many different companies making different protein powders. Some people need a longer release protein, or a purely vegan protein. Some prefer a protein that is entirely whey based. If you fall into that last category, Blue Lab 100% whey from USN might be for you. 

Using a blend of purely whey protein provides a quality source of easily digestible protein, without it costing a fortune for consumers that may want to use it a few times a day. The cost per serving of a whey protein blend is less than that of their pure isolate counterparts. While isolates provide a clear benefit when taken post exercise, as they are more easily assimilated into the muscles and therefore more useful to the body for recovery purposes, they can get pricey if being taken a few times a day. In that instance a 100% whey protein blend is generally a good option because it provides a quality source of protein that is still used by the body reasonably quickly. 

If USN Blue Lab is 100% whey, how is it different than any other 100% whey?

All 100% whey proteins do have one thing in common, they are only comprised of whey protein. The difference between these proteins is the grade of whey protein used in the product. Most 100% whey's are simply a Whey Concentrate, Whey Isolate blend. USN Blue Lab Whey goes a step further and includes a hydrolyzed whey protein. This is an ultra pure form of isolate, that is one of the most easily assimilated forms of protein into the body. In addition to using a high quality blend of proteins, USN rises above the standard 100% whey by including enzymes such as protease and lactase to increase protein breakdown and make it easier for the body to utilize. This is something you won't find in the big name brand's proteins, as it is generally overlooked and undervalued. By increasing the bodies ability to process the protein, it directly reduces the chances that it will bother your stomach as well as the amount of protein that is wasted. 

If you want to be taking a great quality protein, but do not want to spend a fortune on pure isolates, check out USN's Blue Lab 100% Whey. They definitely set a new standard for what a whey protein can be.